Thesis Presentation - Brand Vision Video
The thesis presentation is the final project and a culmination of the learning experience throughout the MFA program. For this project I decided to create a video instead of a book to complete this. The requirements were to make a 3-minute video that explains elements of the campaign research, creative development process and vision for the future.
The final thesis presentation was a culmination of all that was learned throughout the MFA program. We had the option to choose between a presentation book or a video. When creating the video, my goal was to communicate the brand with realistic imagery and visuals. With this type of company, I believe using that style would help make the message of You Matter Mentorship Program more relatable. The first draft had a different feel to it that the final one does. I took the wrong approach and it did not include enough relevant information in order to make the thesis video flow in the correct manner.